Sean Clemmensen / Scope of Work

01 / Where You Are

Active Client

You are already building a daily content engine with Qinary. Your on-the-fly social videos are performing, the brand voice is dialed in, and the quality has hit a rhythm you and the team are proud of. That foundation is exactly what makes this next step possible.

The opportunity now is to go from visible to omnipresent. Social gets you seen. A podcast gets you heard. PR gets you searched. Together, they compound into something no competitor in Texas real estate law can replicate.

02 / The Trifecta

Social + Podcast + PR

You have the daily content engine running. Now layer long-form authority on top. A podcast lets people spend 15 to 20 minutes with you instead of 30 seconds. PR puts your name in front of people who are searching for exactly what you do. The combination is how you build a brand that outlasts any single platform.

Social

Already running. Evergreen raw content, daily posting, on-brand delivery. Your existing Qinary social engine continues as-is. With podcast clips added, you move from once a day to twice a day across platforms.

Podcast

Long-form authority. Your own branded podcast, produced at the Qinary studio in Arizona. You fly in, we build your custom set, and in one day of recording you walk out with a full month of episodes. 20 to 30 minute conversations that let your audience actually get to know you. YouTube long-form, Apple, Spotify. Every episode generates dozens of clips for social.

PR Wire

Get searched, get found. Monthly press releases distributed to news outlets across the US. We interview you on a timely topic, layer in third-party data and market context, and put it on the wire. When someone searches Texas real estate legal, your name shows up. AI search engines, Google, news aggregators. Included at no additional cost.

Compound

The flywheel. Social builds awareness. Podcast builds trust. PR builds searchability. The average podcast listener spends 17 minutes per episode. That is a fundamentally different relationship than a scroll-past on Instagram. The three channels feed each other and compound over time.

03 / Scope of Work

Podcast Production

Branded show concept and format design
Custom set built at Qinary studio
In-depth topic interview before first episode
Topic planning and episode strategy
Monthly in-studio recording sessions
Full post-production, editing, and mixing
Distribution: YouTube, Apple Podcasts, Spotify
Episode clips repurposed for social (2x daily posting)

PR Wire Distribution

Monthly press release on the wire
15-minute interview per article
Third-party data and market context layered in
Your approval before anything goes live
National distribution to US news outlets
AI search engine optimization
Embedded video option for articles
Included free with podcast commitment

What Stays the Same

Daily social content engine (existing service)
On-brand video editing and delivery
Content portal with AI-driven prompts
Maddy and the team managing your account daily

04 / How It Works

When	Phase	What Happens
WK 1-2	Kickoff Interview	One-hour deep interview to map your expertise, identify the strongest podcast topics, and lock the show format. We come to you with a topic list and episode plan.
WK 2-3	Studio Build	Custom podcast set designed and built at the Qinary studio. Your set stays ready for every visit. Show branding, intro, and format finalized.
WK 3-4	First Recording Day	You fly to Arizona for one day. Three hours in studio produces a full month of episodes and enough clips to double your daily social output. First PR article topic selected.
MO 2-6	Full Rhythm	Monthly studio visits. Episodes produced and distributed weekly. PR article on the wire monthly. Social clips flowing twice daily. Performance tracking and topic optimization ongoing.

05 / Investment

Podcast production, studio access, PR wire distribution, and all post-production. Added on top of your existing social content service.

Recommended

6-Month / Monthly

$1,667/mo

$10,000 over 6 months

Branded podcast production
Custom studio set at Qinary
Monthly in-studio recording
Full editing and distribution
Episode clips for 2x daily social
Monthly PR wire article included
YouTube, Apple, Spotify distribution

6-Month / Pay in Full

$10,000

One-time payment

Branded podcast production
Custom studio set at Qinary
Monthly in-studio recording
Full editing and distribution
Episode clips for 2x daily social
Monthly PR wire article included
YouTube, Apple, Spotify distribution

06 / Terms

6-month commitment on both monthly and pay-in-full options
Monthly billing on the 1st. Pay-in-full due at signing.
Travel to Qinary studio in Scottsdale, AZ is at your expense
60-day written notice to cancel after the initial term
Content and assets produced during the engagement are yours to keep
Qinary retains the right to use work in portfolio with client approval
Existing social content service continues under current terms

Questions? buck@qinary.com